Resources Library by ANA

The use of survey data in the decision making process

This paper concentrates on the role of social survey researchers as middle man between the citizen and government in this information interface. It draws attention to some of the factors, from both sides, affecting the quality of survey material, and...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Jean A. Todd

December 1, 1978

Testing children

The aim of this paper is to look into the possible relationship which exists between market research and product development on the one hand and the market success of newly launched products on the other. The author is going to present a case study...

Catalogue: Seminar 1978: Researching Children

Author: Gernot Schwentner

Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH

October 1, 1978

The evaluation of the drink and drive advertising campaign 1976/1977

This paper presents a detailed case history of the 1976/77 advertising campaign to persuade people in Britain against drinking and driving. It deals firstly with the background to the campaign and the role of research in its development. The main...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Barry Lee, John A. Samuels

September 1, 1978

What people say...

Is becoming clearer and clearer that Market Research, as a member of Social Research, does not work exclusively for marketing firms any longer, but often works as well at resolving many types of social problems, this fertile duality seems to be all...

Catalogue: Seminar 1977: Social Research

Author: Alain Kling

December 1, 1977

International dimension in social research

Since early 1974 the Commission of the European Community has six-monthly opinion polls carried out, among the population aged 15 and over. The paper shows, by way of two examples, the importance and utility of these surveys: 1. The feeling of...

Catalogue: Seminar 1977: Social Research

Authors: Jacques-René Rabier, Helene Riffault

Company: IFOP

December 1, 1977

Evaluating social persuasion advertising campaigns

The Central Office of Information is a common service agency which prepares publicity for many Government Departments. The paper is concerned with one part of the C.O.I's activity, namely the mounting of advertising campaigns on matters of social...

Catalogue: Seminar 1977: Social Research

Author: John A. Samuels

December 1, 1977

Research techniques as an aid to public participation in local government

Britain has been committed to public participation in Local Government planning since 1968. Few people were surprised by the initial reluctance of the British public to make use of their new statutory right to participate. However, ten years later,...

Catalogue: Seminar 1977: Social Research

Author: John O'Brien

December 1, 1977

Research and social policy

This paper examines the role of the research worker in the formation of social policies. It explains the background to this by stressing that, in the UK at least, social policies, unlike economic policies, have no unifying framework. It also stresses...

Catalogue: Seminar 1977: Social Research

Author: Eric J. Thompson

December 1, 1977

Industrial relations research

The paper describes the objectives of industrial relations research and actions that can stem from their findings, the problem in getting companies (at least in Britain) to undertake industrial relations research studies in the first instance a act...

Catalogue: Seminar 1977: Social Research

Author: Robert M. Worcester

Company: IPSOS

November 30, 1977